This hardware and software platform enables tourism and cultural operators and organisations to create immersive and sensory interactive experiences independently, without specialised technical skills, using the latest Internet of Things, augmented reality and virtual reality technologies.

The platform offers tools to create, prototype, manage and promote on online channels the services and experiences offered. Sophisticated artificial intelligence algorithms suggest to the user points of interest to visit or activities to do, during the visit experience, in a personalised way.

Content and itineraries can be added to devices already in place, allowing local curators to update and enrich the offer in the long term and leverage the built infrastructure, ensuring a higher return on the initial investment.

Finally, usage data will be accessible for analysis by local administrators to monitor usage and plan future interventions. The platform will help to link tourism promotion and cultural supply, and to foster the development of alternative tourism, which sustainably promotes the artistic, historical, cultural and craft heritage of the area.