This website is about the Trento Tourist Board, who works there, what their objectives are and what projects they carry out as a Destination Management Organisation (DMO).
It is a collaborative platform that provides all the Trento Tourist Board's local operators with useful information, news of events, press releases and archives of digital material, web marketing tools and many other resources.
Link to the case study
Tools for partners
Local operators (hoteliers, restaurateurs, shops) can add to their website, free of charge, a complete calendar of events or a booking engine linked to the management system.
They can issue the Trentino Guest Card to their customers, download images and videos to promote their business, or book an appointment with the tourist board's staff for assistance or personalised advice.
The Events Calendar
The Major Events Calendar is designed for partners and aims to provide a preview of the major events of the year to allow for timely prices adjustments.
The calendar complements the forecasting data provided by the HBenchmark platform and is designed to help partners implement effective pricing strategies.
The calendar display is easily customisable and can provide an overview of events by day, week or month.
It is possible to change the layout of the events and display them as a timetable (showing the start and end times of each event) or as a calendar (showing 'overlaps' between the times of one event and another).
Data and statistics
The operator logs in to the site to see all the statistics on tourist flows reserved for partners. HBenchmark displays the updated occupancy data and statistics of the accommodation facilities, to understand the flow of tourists and consequently how to manage prices and rates.
