New interactive experiences at Vinitaly

At Vinitaly, the greatest event of the wine sector, which is held from 15th to 18th April in Verona, 4355 wineries show their production to international purchasers.

The renowned winery from Valtellina Nino Negri winner of several awards such as best Italian wine and important international prizes, is present with an important innovation. Since its establishment, this winery has always been combining tradition and innovation, putting quality in the first place: the quality of its wines which are the result of skilful enological and technological research. Here it will promote its wines using an interactive kit which allows, by simply putting a bottle on a device, to display on a screen all the information related to that product: production area, type of grapes, picking and production methods and specific characteristics. 

This way visitors are able to choose the most interesting product and immediately get all the information they need: a simple and innovative way of promoting your products at fairs. Always a step ahead of other exhibitors!