MOBIcult is a tourist audio guide on your smartphone that accompanies you throughout your visit. It's an innovative solution to enhance the visitor experience in museums, historical sites and tourist destinations.

By integrating advanced technologies, MOBIcult enables the creation of personalised, immersive experiences that make culture more accessible and engaging.

This article describes the interactive experiences, the benefits for the cultural and tourism sector and the key case studies.

MOBICult immersive experiences

MOBICult uses various technologies to create immersive experiences:

• it allows you to provide contextual information simply by framing an object with your smartphone (thanks to Augmented Reality);
• it allows you to visit inaccessible places using virtual reality and drone footage;
• locates the visitor in real time (you are here, on the map) and activates targeted notifications via Bluetooth sensors;
• turns itineraries into engaging challenges with interactive games for a variety of audiences (experts, children, students)
• makes your museum more accessible to visitors with tours for the visually or hearing impaired, increasing inclusivity and use of digital content
• it offers multilingual audio for powerful testimonials.

Benefits for the cultural and tourist sector

Joining the MOBIcult network of museums brings many benefits to museums, archaeological parks and art cities:

Engage visitors: interactive experiences attract and retain visitors by encouraging active participation, with different paths for different audiences: educational for students, in-depth for enthusiasts or fun for families.

Enhance heritage: digitisation allows cultural content to be preserved and disseminated in innovative ways.

Improve accessibility: content that can be tailored to specific needs ensures an inclusive experience.

Monitor data: integrated analytics tools provide data on visitor behaviour to help cultural organisations improve their offerings.

Successful use cases

In Trentino, many institutions have already joined the MOBIcult network: Museo Storico Italiano della Guerra di Rovereto, Fondazione Museo Storico del Trentino, Gallerie di Trento,  Palazzo della Magnifica Comunità di Fiemme, Museo Ladino di Fassa, Vermiglio, Val di Ledro, Museo della guerra Fronte Adamello in Val Rendena, Tesero. Soon also MAG Museo Alto Garda.

Museo Storico Italiano della Guerra - Rovereto

The Italian War History Museum in Rovereto offers a variety of visitor itineraries and displays designed to enrich the experience and make it accessible to everyone.

An immersive and engaging experience
The full tour takes visitors through the museum's rooms with detailed content and descriptions of varying length. The multilingual first-person audio testimonies add a touch of authenticity and drama, allowing you to experience history through the voices of those who lived it.
Inclusion and accessibility
The Museum has developed two special tours to ensure an experience accessible to all:

Video tour in Italian Sign Language (LIS): created in collaboration with the Ente Nazionale Sordi (National Organisation for the Deaf) of Trento: offers video descriptions in LIS to make the tour accessible to deaf people.

Tactile tour for the visually impaired: each room is enriched with a significant object accompanied by an audio description, creating an immersive sensory experience.

A single platform for multiple sites

Managing content for multiple sites, including outdoor sites such as the outdoor trails in Vallagarina, was a challenge. Thanks to MOBIcult, the museum found the ideal solution: a centralised system that allows content to be easily updated and coordinated across all sites, providing visitors with a consistent and integrated experience.

Fondazione Museo Storico del Trentino

The Foundation also needs to manage content distributed across multiple sites, some of which are outdoors. Thanks to MOBIcult, this complexity has been overcome, allowing a centralised and integrated management of content across all sites.

The Galleries of Trento
A dynamic exhibition space that offers an immersive journey through the history and culture of the area.
Park Museum of the Stories of Ledro
A place dedicated to the memory and identity of the community, where testimonies and experiences that have marked the territory are preserved and enhanced. A simple museum wasn't enough to tell these stories: an extensive narrative was needed, made up of itineraries and thematic paths, enriched by interactive maps and digital insights. An experience that leads the visitor to discover the most important places, transforming the territory itself into an open-air museum.

Cavalese - Val di Fiemme

In Cavalese, the cultural experience is developed along three different tours: the discovery of the Palazzo della Magnifica Comunità with its own audio guide, the exploration of the temporary art collections and the in-depth exploration of the territory of the Magnifica Comunità.
Thanks to the multilingual MOBIcult audio guide, visitors can immerse themselves in the history and details of the many works of art on display in the Palazzo. In particular, the app describes the entire collection of paintings in detail, with in-depth content and high-resolution images that allow you to see details that would otherwise be difficult to see.
But that's not all: MOBIcult is also a valuable ally for temporary exhibitions, allowing curators to freely update and modify the content to keep the experience fresh and engaging.

Tesero - Val di Fiemme

In Tesero, the "Via dei Pianeti" tour offers a fascinating experience of science and nature. It is an astronomical itinerary that winds along a path immersed in the landscape and leads to the modern Astronomical Observatory.
Along the way, visitors 'meet' the planets of the solar system - from the Sun to Neptune - with the possibility of accessing detailed information directly on their smartphone. A special feature makes the route even more exciting: the distances between the stations reflect the real distances between the planets, offering a unique and interactive way of understanding the proportions of the universe.

Vermiglio - Forte Strino

In the audio guide dedicated to the Tonale Fortresses, the evocative 360° photos taken by drones stand out, offering an immersive experience and a spectacular view of the site, allowing you to discover every detail from a unique perspective.

Museo Ladino in Val di Fassa

An experience in the Ladin language
One of the most important aspects of the museum is the possibility of following the itineraries in Ladin, thus preserving and enhancing the cultural identity of the territory.

An extensive and connected museum
Like many other museums, the Ladin Museum is divided into a central location and several sections spread throughout the territory. Thanks to MOBIcult, visitors can easily access all the information directly from their smartphone: interactive maps, detailed content on the various locations and thematic itineraries, with the freedom to explore the territory independently.

Install MOBIcult

MobiCult is the state-of-the-art solution for transforming the way visitors experience culture. It offers personalised itineraries for diverse audiences, using engaging tools such as gamification and integrating augmented and virtual reality to make the visitor experience more engaging, accessible and interactive. As digital technologies continue to evolve, tools like MobiCult will become increasingly important in enhancing cultural heritage and attracting new generations of visitors.
If you are interested in finding out how MobiCult can be integrated into your cultural organisation, contact us for a demo or a personal consultation!

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